Customer Lifetime Value Calculator
Estimate customer lifetime value (CLV or LTV) from order value, purchase frequency, margin and how long customers stay, and compare it with what you pay to win them.
Result
Lifetime value (gross profit)
$360.00
- Lifetime revenue
- $600.00
- LTV to CAC ratio
- 4.5× CAC
- Profit after acquisition cost
- $280.00
Common questions
What is a good LTV to CAC ratio?
A common target is 3 or more: each customer brings in at least three times what it cost to win them. Below 1 means you lose money on each new customer.